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South African consumers are becoming aware of the benefits of boxed wine and following the trend, leading to an increase in local boxed wine sales. “We’ve seen a significant 34% growth in sales for 3-litre bag-in-box wine compared to the previous financial year,” says Frans Booysen, Marketing Manager of Accessible Wines at Distell.
Local consumers have shown “more sensitivity to prices due to economic turmoil experienced in 2016” which could promote more affordable drinking purchases, such as bag-in-box wine. (Euromonitor, 2017)
“Another factor contributing to the recent growth in sales and popularity of boxed wine could be the versatility of the product, especially when used for social occasions,” comments Booysen.
Benefits of bag-in-box wine:
It can be taken to festivals where glass is not allowed
It can be transported to any occasion with ease - instead of having 4 bottles, you have a 3L pack
It takes up less space in the fridge
It allows for more to share with friends and the no-fuss tap makes pouring easy
With a fresh, updated packaging design for a range of wines, which invites consumers to “share the moment”, consumers can enjoy the same great taste, flavor, and quality in the boxed wine range as the bottled range.
Bag in Box (Aseptic)
