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The study surveyed the purchasing behavior of 2,069 consumers in France (1,049) and the UK (1,020) – adults who drank red, white, or rosé wine at least once per month.
Consumers noted freedom of consumption, ease of transport, and value for money as the main motivations for purchasing Bag-in-Box wines.
Bag-in-Box wine’s other benefits include a lower carbon footprint and the ability to preserve wine for up to eight weeks after opening – compared to two to three days in a glass bottle.
“Bag-in-Box offers brands a more environmentally sustainable, cost-effective and consumer-friendly packaging solution that meets current consumer expectations, explaining its strong market growth,” notes Minaud.
The survey found four in ten potential Bag-in-Box wine buyers were under the age of 35 and would like to see smaller product formats. The research found the 3 L option to be the most favored Bag-in-Box wine product of those who frequently purchase Bag-in-Box wine.
Bag in Box (Aseptic)
Six advantages of bag in box packaging:First of all, the bags in box can adopt different material formula according to the performance requirements of different fields of liquid, so as to ensure the rationality, economy, safety and reliability of packaging.
The structure of the bag in box has good air tightness, which can provide satisfactory shelf life.It can still keep fresh for a long time after opening, with good quality and good oxygen permeability.
Bag in box is easy to use and can be opened and closed freely.
The overall weight of the bag in box is relatively light, and the transportation cost is relatively low.
The outer packing of bag in box can be made of different materials and shapes, which can form various styles and grades and meet the needs of different groups and occasions.
The bag in box is suitable for many kinds of packaging (1-25l).
