Aseptic and bag-in-box packaging offers a longer, stronger shelf life
It’s time to free the fridge, with aseptic packaging.
Aseptic and bag-in-box packaging is designed to protect liquid foods from production all the way to the consumer, while not affecting taste or texture. This type of packaging can help families keep food and beverages around for a lot longer than the typical shelf-life. Think dairy products, milk alternatives, juices, soups, pudding, and desserts.
How are beverage-makers utilizing aseptic and bag-in-box packaging?
“There are very few brands who only package in a single format. Smart brands are starting to realize that packaging fits a function within their brand portfolio. So you will see a wine brand produce a traditional glass bottle of wine for consumers who are looking for a gift or bottle-o bring to a dinner with friends, a 1.5L bag-in-box for consumers who just want a single glass of wine each night or require more wine for a party, and smaller pouches as a way to allow their customers to sample a wider range of their wines to drive future growth.”
What are the benefits to use this type of packaging?
“Flexible packaging formats like aseptic and bag-in-box are able to scale up and down in size to fit any brand or sales channel requirements. Companies are not necessarily handcuffed to a particular size or shape; giving them real control over their product’s place in the market now and future development.”
“We’re looking at continued growth in beverage, especially beverages with some type of additive either for health (like pH) or energy (with caffeine). Take water, for example, our research shows a volume growth in the US water market from 58.6 billion liters in 2020 to 71.7 billion liters in 2024. With the concurrent explosion of beverage sales in e-commerce, it’s hard not to believe most of this growth won’t be shipped through the mail system. So, for bag-in-box packaging with a product like water, we see a channel-specific size and use case where end consumers can receive a box of water shipped in a package that requires zero secondary or tertiary packaging, ready to use on their counter or in their refrigerators. As the world’s office workers begin a slow transition to working from home more often, having a refreshing, product like a premium water on-tap should find a natural fit in this new ecosystem.”